Your tasks
We are looking for a Senior Martech & Ad Operations Manager (m/f/d) to lead the strategy, implementation, and optimisation of our marketing and advertising technology stack. In this role you will own the core Martech and AdTech platforms, enabling scalable growth across our core channels, including support with tagging, tracking and audience activation across Paid Search, Social and programmatic.
This role is reporting into the Director, Marketing Operations and is a vital part of Clark Central Growth organisation.
Your key responsibilities:
MarTech & AdTech Strategy:
- Own the end-to-end MarTech and AdTech roadmap aligned with Clark’s growth and retention objectives
- Evaluate, select, and manage tools across Paid Media & CRM, marketing automation, consent management and attribution
- Enable use of first- and third-party data to allow for advanced segmentation, personalisation, and trigger-based comms in a privacy first cookie light environment
- Partner with data teams to design and optimize customer data flows across acquisition, onboarding, and lifecycle touchpoints
Paid Media & Attribution:
- Support paid media teams with tagging, tracking, and audience activation across search, social, display, and programmatic channels
- Support with attribution model logic and measurement frameworks to assess channel performance and ROI and efficiency KPI’s
- Improve conversion tracking across web, app, and offline journeys
Cross-functional collaboration:
- Act as a key partner to Marketing, Product, Data, and Analytics teams
- Translate business requirements into technical solutions and clear documentation
- Support with management of external vendors, agencies, and technology partners