Position Summary:

We're looking for a Director, Growth Marketing to own and optimize League's demand generation engine. This is a pipeline role, not a brand awareness role. You'll set strategy and build and run campaigns yourself — comfortable with the full stack from search and paid media to email and content-driven demand.

You'll build and run integrated demand generation programs across digital channels, with an eye toward expanding into account-based strategies over time.

This role reports into Marketing leadership and works closely with Sales, Revenue Operations, and Product Marketing to drive qualified pipeline.

What You'll Do:

Pipeline & Campaign Execution

• Own pipeline generation targets — demos booked and opportunities created are your north star
• Design and execute integrated demand generation programs across paid search (Google/SEM), paid social (LinkedIn), SEO, email, content, and events
• Build and manage lead nurture and lifecycle programs in partnership with Sales
• Continuously A/B test creative formats, messaging, and campaign structures — and bring examples of non-boilerplate campaigns that actually moved pipeline

Marketing Operations & Data

• Own the day-to-day marketing tech stack: Salesforce, Pardot, Google Analytics, SEMrush, and Demandbase
• Maintain attribution tracking, lead routing, and CRM data hygiene so pipeline reporting is trusted by Sales
• Analyze campaign performance to surface insights and tell a clear, actionable story — this is a key differentiator for this role
• Track and optimize unit economics across channels: cost per lead, cost per opportunity, pipeline contribution

AI-Native Workflow

• Use AI tools (including Claude) as a core part of how you research, write, iterate, and move faster
• Think ahead on AI Engine Optimization (AEO): as buyers increasingly use LLMs to research vendors, you have ideas on how to build League's presence in those results

Cross-Functional Alignment

• Partner with Sales to align on target accounts, campaign timing, and pipeline goals
• Collaborate with Product Marketing on messaging, content, and campaign assets
• Work with Revenue Operations to ensure clean data flows and shared definitions between marketing and CRM

Budget & Resourcing

• Manage the demand generation budget, allocating spend across programs based on performance data
• Direct agency partners and contractors as needed

Security-Related Responsibilities

• Compliance with Information Security Policies
• Ensure access management is performed in compliance with the employee's role and responsibilities
• Responsibility and accountability for executing League's policies and procedures within the department/ team
• Notification of HR, Legal, Compliance & Security of any incidents, breaches or policy violations

What You'll Bring:

Required

• 7+ years of B2B demand generation or growth marketing experience, with demonstrated ownership of the function end-to-end
• Enterprise SaaS background — you've marketed to large, complex organizations (1,000+ employees) with long sales cycles and multiple stakeholders
• Proven track record of personally owning and driving significant pipeline, not just supporting it
• Hands-on experience with Salesforce, Pardot (or a comparable MAP), Google Analytics, and SEMrush
• Strong data instincts: you pull reports yourself, find the signal, and translate it into a clear recommendation
• You build campaigns, not just briefs — comfortable executing across the full stack
• B2B background required; enterprise demand gen playbooks differ fundamentally from B2C

Nice to Have

• Background in healthcare technology, or experience selling into health system or enterprise health benefits buyers
• Familiarity with healthcare compliance considerations (e.g., HIPAA) as they relate to marketing
• Experience with ABM platforms like Demandbase or 6sense
• Early thinking on AEO — how to influence LLM citations and community-driven discovery (Reddit, G2, forums) alongside traditional SEO
• Bachelor's degree in Marketing, Business, or related field